Overview
Bien Dormi is a Dubai-based luxury mattress brand dedicated to helping customers improve sleep quality through high-end, custom-made mattresses. The goal was to design a clean and trust-focused online shopping experience that reflects the brand’s commitment to comfort, quality, and transparency.
Objectives
• Build a premium e-commerce experience aligned with the brand’s luxury positioning.
• Make product discovery, selection, and checkout simple and intuitive.
• Emphasize brand values such as quality materials, custom production, and a risk-free buying experience.
Solution
I designed and developed a Shopify store featuring a minimal, user-centric layout with clear product categories, informative visuals, and trust-building elements like delivery info and service benefits. The product pages focus on comfort features and benefits that drive confidence and conversions.
Impact
The result is a professional and engaging online presence that enhances Bien Dormi’s brand credibility and makes it easy for customers to explore mattress options and make purchases — supporting both brand storytelling and e-commerce performance.
