Overview
SallSall is a boutique ceramic studio creating handmade functional art. The goal was to design a minimal, brand-driven e-commerce website that reflects the artistic identity of the studio while offering a smooth and intuitive shopping experience.
Objectives
- Translate the brand’s calm, artisanal identity into a digital experience.
- Create a clean and user-friendly online store.
- Support bilingual users (English & Arabic).
- Optimize the customer journey for conversions.
Solution
I designed and developed a minimal Shopify store using strong visual storytelling, soft typography, and lifestyle imagery. The UX focuses on simplicity, clear product discovery, and a seamless mobile experience.
Impact
The website provides SallSall with a professional and scalable online presence, strengthens brand credibility, and enables customers to easily explore and purchase handmade ceramic products.
Scaling a Webflow project and digital interactive media are challenging—we simplify it.
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